Tortilla, one of the UK’s leading fast-casual Mexican chains, has unveiled a new menu item that blends classic American flavours with its signature Mexican fare: the Cheeseburger Smash Burrito. This new addition, touted as the first of its kind in the UK, is part of Tortilla’s limited-time “Smash” range, which includes variations such as Smash Tres Tacos, Smash Quesadilla, and Smash Nachos Queso.
Mrs QR and I have been firm fans of Tortilla since they landed in the new St James Quarter in 2021. Till that point, I’d yet to meet an Edinburgh-produced burrito I was all that fond of. Since having a Tortilla burrito, I require zero persuasion to go back. Bring on the Cheeseburger Smash Burrito – will it displace a bean-filled Barbacoa Burrito in my foodie’s heart? TheQR will find out tomorrow when he head on down for some tasty scran.
The Cheeseburger Smash Burrito features a seasoned beef blend reminiscent of a traditional cheeseburger, with toppings such as Mexican rice, Monterey Jack cheese, chipotle cheese sauce, and pico de gallo, wrapped in a burrito. This innovative offering coincides with the 100th anniversary of the cheeseburger, aligning with Tortilla’s California-inspired menu, which draws from the region’s rich culinary heritage.
“Since having a Tortilla burrito, I require zero persuasion to go back.”
Tortilla’s Food Director, James Garland, highlighted the trend-driven nature of this new item, referencing the viral popularity of cheeseburger smash tacos on social media. He noted, “This is the start of an exciting pipeline of food development, expanding the range of flavours and combinations available to our customers.”
The introduction of the Smash range is intended to reflect Tortilla’s ongoing commitment to blending traditional and contemporary flavours, offering a fresh take on classic dishes. The limited-time menu will be available from Today, September 3, 2024, for six weeks, providing an opportunity for customers to experience this unique fusion of American and Mexican cuisines.
Tortilla is also re-launching its popular Taco Tuesdays promotion, offering a 2-for-1 deal on Smash Tacos to members of its Burrito Society loyalty program via the new Tortilla app. This promotion runs from September 10 to October 15, 2024.
Founded in 2007, Tortilla has grown to become Europe’s largest fast-casual Mexican restaurant brand, with over 100 locations across the UK, France, and the Middle East. The company emphasizes fresh ingredients and sustainability, using only recycled and recyclable packaging and renewable energy sources.
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